Targeting

TabAds enables brands to target a hard-to-reach base of affluent and active consumers.Using our digital taxis, advertisers can efficiently reach millions of valuable, high-income consumers.

Other media options for reaching this large group are largely fragmented and expensive. TabAds enables targeting based on time, location, demographics and content.

Viewer Snapshot

Our proprietary research results shows taxi riders to be urban, educated and inquisitive consumers aged 18-65 who use cabs to commute to work, high-profile events, restaurants, nightlife venues and airports.

74% 

report consistently being in a spending mindset 

Our viewership can be further targeted by:

Work

The typical daytime rider is an affluent professional who uses cabs for business meetings or travel.

Play

The typical night time rider is young, active and trendy with high disposable income and uses cabs for social reasons.