TabAds enables brands to target a hard-to-reach base of affluent and active consumers.Using our digital taxis, advertisers can efficiently reach millions of valuable, high-income consumers.
Other media options for reaching this large group are largely fragmented and expensive. TabAds enables targeting based on time, location, demographics and content.
Our proprietary research results shows taxi riders to be urban, educated and inquisitive consumers aged 18-65 who use cabs to commute to work, high-profile events, restaurants, nightlife venues and airports.
of riders take taxis weekly
report consistently being in a spending mindset
have post-secondary education.
Our viewership can be further targeted by:
The typical daytime rider is an affluent professional who uses cabs for business meetings or travel.
have a personal income of over Ksh 50,000
of taxi rides are for business uses.
of riders travel by airplane 6-11 times per year.
The typical night time rider is young, active and trendy with high disposable income and uses cabs for social reasons.
of night time riders are aged 18-34.
report spending over Ksh 5000 every
weekend on alcohol
are looking for entertainment (bars, restaurants, concerts, sporting events)